National Engineering Industries Ltd. (NEI), part of the CK Birla Group and manufacturer of NBC Bearings, has carried out enforcement actions in Delhi and Bengaluru as part of its anti-counterfeiting programme. The operations were conducted with local authorities and authorised representatives, leading to the seizure of counterfeit NBC-branded goods valued at more than ₹2 crore.
Acting on complaints filed through an authorised third party, the DIU North District Police (PS Kashmere Gate) conducted raids in areas identified as counterfeit hubs, including Gali Rajan Kalan and Kashmere Gate. Police recovered large quantities of fake bearings, packaging materials, dies and a laser-marking machine used to create forged codes.
Raids extended to Bengaluru
The enforcement activity also covered Bengaluru’s JC Road, where units involved in the production and distribution of counterfeit NBC products were targeted. The recovery of stamping equipment indicated the scale of the operations. NBC’s technical teams and authorised representatives verified the seized material on site.
Rajesh Premchandran, Chief Sales & Marketing Officer at NEI, said counterfeit bearings pose risks to vehicle safety and industry reliability. He said the company follows a zero-tolerance policy towards counterfeiting and remains focused on protecting customers and brand integrity.
The company said the actions have disrupted manufacturing networks involved in producing counterfeit goods. NEI continues to strengthen its anti-counterfeiting measures and has advised customers to purchase through authorised dealers and use the NBC Connect app, which allows verification of product authenticity.
